5 Must-Read Analyst Questions From Under Armour’s Q1 Earnings Call
Under Armour’s first quarter results reflected ongoing efforts to reposition the brand through tighter control of promotional activity and a sharper focus on premium product positioning. Although revenue declined year over year, management credited proactive inventory management, a disciplined reduction in discounting, and advances in direct-to-consumer (DTC) strategies as key drivers. CEO Kevin Plank noted, “Our fourth quarter results allowed us to exceed our fiscal outlook, demonstrating some