Celtic Finance Institute

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May 1, 2025

Tim Cook on an AI Powered Siri: ‘We Need More Time’

On the conference call, Apple CEO Tim Cook was candid about the delay in a highly anticipated AI powered version of Siri. "With regard to the more personal Siri features we announced, we need more time to complete our work on these features so they meet our high quality bar," Cook said. Apple has been under fire from analysts and customers in recent months for its prolonged rollout of AI features for its devices.

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